Driven to create a better way to bring new products to market, product management experts
Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help your team get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions, and creates customer-driven organizations that consistently develops products people actually want.
Praise for Groundwork
I am confident that the readers who make the effort to learn and apply the principles contained in this book will enjoy similar results to those of us who have battle-tested its effectiveness to-date.
Groundwork is a must read. Dinamani and Samarin do an excellent job of outlining in very practical and easy-to-read stories what are the foundational elements of building any product with clarity and purpose … and why they are critical to the success of any company!
As a product leader, your job is to build products that delight customers. To do this, you need efficient decision-making, a committed team, and a healthy dose of customer obsession. Groundwork provides the framework you need to consistently delight customers in ways that energize teams and build a great business.
I give each Product Manager I hire, a copy of Groundwork as part of their orientation. Regardless of how much experience they have had previously, rebooting their knowledge with Groundwork as their product handbook is invaluable.
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